World News – US – Disney backs OLED TV with 3-year LG contract

Expect lots of interactive experiences

CAMEROON MAGAZINE - GM23/10/20202 Mins read68 Views

LG and Entertainment Goliath Disney team up for three-year OLED TV contract It will see LG supply Disney’s tech storytelling arm StudioLAB with the « latest advancements in OLED technology » to create new experiences around the release of new Disney films

Disney owns the Marvel, Star Wars, Pixar, and National Geographic brands, so there’s a lot of potential for related OLED experiences

While the exact plans have not been disclosed, we imagine the result will be promotional films shown on large screens typically seen in malls and theme parks

StudioLAB is only a few years old It was established by Disney as a « technology hub focused on advancing the art of storytelling with cutting edge tools and methods » Partners include Accenture Interactive, Cisco and Hewlett Packard LG is the first partner to focus on display technology

LG’s OLED panels are recognized as some of the best in the industry They are found in high-end TVs made by Philips and Sony, as well as LG itself The company is also known for its next-generation OLED displays which are foldable, roll up and see-through Its roll-up TV was recently on sale in South Korea (at an exorbitant price)

« This new innovation partnership reiterates our commitment to providing the best display capabilities to the amazing filmmakers and technologists of Disney and our commitment to deliver the ideal viewing experience of their beloved characters and worlds, » said Oh Chang-ho, Executive Vice President and Head of TV Business Unit at LG Display

« Since OLED provides an incredible experience not only for content viewing, but also for creative production and exhibition, we hope this innovation partnership will help showcase the outstanding qualities of the OLED to content creators and consumers around the world, a powerful experience while taking OLED technology to the next level «

Matthew Deuel, Director of Innovation Partnerships for StudioLAB, said: « It’s exciting to explore the future with the awesome engineers and amazing technology of LG Display We are already working on some very cool projects that we are planning to roll out in the near future and look forward to seeing the joy these new experiences will bring «

This won’t be the first time Disney has used OLED technology Marvel Studios is already using LG’s 88-inch 8K OLEDs to examine episodic visual effects and color finish

Could this mean exclusive content for owners of LG OLED TVs? The companies say there will be « an immediate focus on projects that can be optimized for the present time. » Watch this place

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