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World News – United States – Apple Aims Auto Production By 2024, Embracing Next Level Battery Technology

. . Apple's efforts in the automotive space, known as Project Titan, have been uneven since 2014, when the company first began developing its own vehicle from scratch.

. .

Apple is pushing self-driving car technology and aiming to produce a passenger car in 2024 that could contain its own breakthrough battery technology, people familiar with the matter told Reuters.

The efforts of the iPhone maker in the automotive space known as Project Titan have been uneven since 2014, when it first started designing its own vehicle from scratch. At one point, Apple withdrew its efforts to focus on software and reviewed its goals. Doug Field, an Apple veteran who had worked at Tesla, returned to oversee the project in 2018 and laid off 190 people from the team in 2019.

Since then, Apple has advanced so far that it is now aiming to build a vehicle for consumers, two people familiar with the effort said, asking not to be named because Apple’s plans are not public. Apple’s goal of building a personal vehicle for the mass market contrasts with rivals like Alphabet’s Waymo, which built robo-taxis to carry passengers for a driverless hail service.

At the heart of Apple’s strategy is a new battery design that could « radically » reduce the cost of batteries and increase the range of the vehicle, according to a third person who saw Apple’s battery design.

Making a vehicle poses a supply chain challenge even for Apple, a deep pocket company that makes hundreds of millions of electronic products with parts from around the world every year but has never made a car. It took 17 years for Elon Musk’s Tesla to finally become a sustainable, profitable car.

« If there’s one company on the planet with the resources to do it, it’s probably Apple. At the same time, it’s not a cell phone, « said one person who worked on Project Titan.

It remains unclear who would assemble an Apple-branded car, but sources have expected the company to rely on a manufacturing partner to build vehicles. And there’s still a chance Apple may decide to scale back the scope of its efforts to an autonomous driving system that will be built into a traditional automaker’s car, rather than the iPhone maker selling an Apple-branded car, one of which people added added.

Two people who were aware of Apple’s plans warned of delays related to pandemics and could push production start-up until 2025 or beyond.

Apple has decided to hire outside partners for elements of the system, including lidar sensors that give self-driving cars a three-dimensional view of the road, according to two people familiar with the company’s plans.

Apple’s car may have multiple lidar sensors for scanning at different distances, another person said. Some sensors could be derived from Apple’s in-house developed lidar units, this person said. Apple’s iPhone 12 Pro and iPad Pro models released this year both have lidar sensors.

Reuters previously reported that Apple was in talks with potential lidar suppliers, but was also considering building its own sensor.

For the car battery, Apple plans to use a unique « monocell » design that inflates the individual cells in the battery and makes room in the battery pack by removing bags and modules that contain battery materials, it said.

Apple’s design allows more active material to be packed into the battery, potentially giving the car a longer range. Apple is also exploring a chemistry for the battery called LFP, or lithium iron phosphate, which is inherently less likely to overheat and therefore safer than other types of lithium-ion batteries.

« It’s the next level, » the person said of Apple’s battery technology. « Like the first time you saw the iPhone. « 

Apple had previously embroiled Magna in talks about making a car, but the talks subsided when Apple’s plans became unclear, said a person familiar with those earlier efforts. Magna did not immediately respond to a request for comment.

To make a profit, automakers often ask for quantities that could be challenging even for Apple, which would be a newcomer to the automotive market.

« To have a functional assembly plant, you need 100 a year. 000 vehicles with more volume, « said the person.

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Apple, Apple Electric Car Project

World News – USA – Apple Aims Auto Production By 2024, Embracing Next Level Battery Technology
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Ref: https://www.cnbc.com

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