World News – GB – Freshworks unveils Freshworks CRM

Freshworks Inc, the customer and employee engagement software company, unveiled Freshworks CRM, uniting sales and marketing teams with out-of-the-box capabilities for a 360-degree view unmatched and unified customer to deliver better experiences and more profitable results The Freshworks CRM solution is based on Freshworks Neo, a new and foundational reinvention of the platform experience, which unifies data on one platform. Integrated customer data form for personalized customer engagement, improved lead conversion and sales growth Neo eliminates reliance on unwieldy tools and complex multi-stack point solutions that result in data silos that limit the usefulness of artificial intelligence (AI) and machine learning (ML) With Neo , businesses can quickly and easily extend and create custom environments, with just the clicks of a button, without code, to better serve their customers and prospects

« For too long this industry has made false promises about a unified customer data platform that never came to fruition. However, the need for a good CDP has never been greater, » said said R “Ray” Wang, Founder, President and Senior Analyst of Constellation Research, Inc. “Today’s CRM has to organize vast volumes of customer data from marketing and sales to train its AI, creating a more smart to help businesses grow and scale more efficiently This is a major step forward in an industry that has long struggled to support its claims to truly unite complex customer data and deliver actionable insights. »

A recent Forrester study found that 52% of existing CRM users are disappointed with their CRM solutions after two years due to poor data quality Freshworks CRM eliminates reliance on limited and fragmented customer data, assembled between legacy SaaS systems With more granular and relevant training data, businesses reap more useful MLs and reliable AI to predict which transactions are worth the to be prosecuted and make recommendations on how best to move transactions forward With this, CRM has gone from a simple data capture and sales forecasting tool to a strategic growth application – automatically sorting and prioritizing transactions for more reliable forecasts so sales can quickly know on which transactions to concentrate

« The challenge of online training is the ‘completion rate’ To increase this we need to understand the ‘why’ aspect for a student to take a course and design the ‘what’ and the ‘how’ to meet the personalized needs of our students so that they can achieve their individual goals, « said Mamnoon Hadi Khan, Director of Analytics, Shaw Academy » With Freshworks CRM, Shaw Academy can track the entire student customer journey to to better engage with them through our dedicated Student Success Managers and leverage AI to personalize their learning experience, achieving their goals »

With Freshworks CRM, Marketing and Sales users now have access to AI-powered insights on a single dashboard Customer data explosion is converted into information generated by ‘Freddy AI’ that helps drive sales and improve the customer experience, thus increasing the value of the relationship It makes CRM inherently more useful and helps drive bottom-up adoption by the sales team – a promise that has so far eluded the existing CRM solutions

“Freshworks CRM delivers on the original CRM promise: a single solution that combines AI-powered data, insights and intelligence and puts the customer at the center of business goals,” said Prakash Ramamurthy, Chief Product Officer at Freshworks “We designed Freshworks CRM to harness the power of data and create immediate value, challenging legacy CRM solutions that have failed sales teams with clunky interfaces and incomplete data Freshworks CRM sits at the top of our Redesigned Neo platform – giving companies around the world like General Electric Company, Vice Media Group LLC and Puma SE an out-of-the-box, low-code experience to continuously empower employees to better acquire and retain their customers for life.  »

CRM makes the most of the flexible end-to-end platform experience of the Neo platform – allowing developers and partners to quickly customize and extend the solution to further increase the productivity of Employees The platform provides out-of-the-box tools to seamlessly integrate Freshworks products with external applications using a variety of product APIs, webhooks, and SDKs The Freshworks Neo Marketplace also includes more than 1,100 applications to enhance and extend the Freshworks product suite.With Neo, businesses can create custom objects and applications in an instant and deliver unmatched scalability and customization, whether in areas of sales, marketing, customer support, CRM, IT or HR

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Customer Relationship Management, Freshworks, Marketing, System, Software as a Service