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The G2 esports outfit has announced a new major partnership with adidas, which will also become the team’s official sportswear supplier.
The sportswear giant will make the team’s 2021 Pro Player jersey and kit, while the two say they are also collaborating on the release of a new lifestyle apparel collection and with their players and employees will create a range of content.
“Announcing a partnership with a global sports brand like adidas is a very special moment for all of us. Joining the adidas family as one of their partners alongside global brands like Real Madrid, Manchester United and Bayern Munich is a real pioneer for us and the entire esports industry.
“Esports has been booming for some time and 2020 was another great year for its growth. As a lifelong player and now a proud team owner, this partnership is a true turning point and a childhood dream of mine. I couldn’t be happier with the potential of this partnership between adidas and G2 over the next few years. «
Björn Jäger, Vice President Brand adidas Central Europe, added: » We are very proud of the new partnership with G2 esports, one of the leading entertainment organizations in the games industry. With this partnership, we are still part of the growing gaming culture and are happy to use the creativity and experience of G2 in this area.
« As a Berlin-based brand with global relevance, G2 will help us maintain the brand presence not only in our Growing home market, but also reaching global gaming communities. «
Adidas will join BMW, Red Bull and Mastercard as partners in the esports team, which will line up teams with a range of titles including League of Legends, Fortnite , Rocket League and CS: GO.
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Ref: https://www.sportindustry.biz
