World news – Conor McGregor’s future with the right No. 12 Irish whiskey that has reportedly been in question

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Becle had previously announced that it would use its call option to acquire a 51% stake in Eire Born Spirits (EBS), the owner by Conor McGregors Proper No. Twelve Irish Whiskey.

EBS owns and markets the Irish whiskey brand Proper No. Twelve, which is produced at Becle’s Old Bushmills Distillery, Northern Ireland.

« On February 23, 2021, the company announced that it was exercising its option to acquire 51% of EBS’s interests. » One line from the press release reads.

Conor McGregor, the great mixed martial arts star and UFC star, founded Eire Born Spirit in 2018 with his manager Audie Attar, CEO of Paradigm Sports Management, and Ken Austin, an entrepreneur the spirits industry.

In a conference call following the press release, Proper No. 12 named « Fastest Growing Brand in Irish Whiskey Category » by Mike Keyes, CEO of Proximo Spirits.

McGregor was involved in promoting the brand, which found its way onto boxing screens and UFC promotions has, very visible. However, when asked about the Irishman’s future role in the brand, Becle reportedly declined to comment, saying, « We expect to provide more details on closing the deal. »

Conor McGregor lost his last UFC fight against Dustin Poirier by knockout in the second round of the highly anticipated clash.

Earlier this month, we reported Becle’s sales increase by 20%. You can read more about this story here.

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