Weltnachrichten – AU – TechnologyOne names Green Hat record agency

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Better Homes and Gardens editor Dora Papas on the continuation of a legacy and the future of a lifestyle juggernaut

Australia’s largest Software as a Service (SaaS) company, TechnologyOne, has named Green Hat as its acclaimed B2B marketing agency.

TechnologyOne is an integrated enterprise software provider and one of the 150 largest ASX-listed companies in Australia.

TechnologyOne’s customer base consists of more than 1. 200 companies, government departments and legal agencies.

With a pure business and government base, the SaaS company wanted an agency partner with real « B2B DNA ». .

Green Hat will be responsible for a range of marketing activities including B2B strategy, creative targeting, content development, media and marketing automation.

TechnologyOne Group Director – Marketing and Communications, Darren Needham-Walker, said the company is looking to partner with an agency to make the digital transformation process easier for its clients.

« As digital transformation skyrockets the list of priorities for CEOs and CIOs, we wanted to make sure we had the right team behind us to make this journey easier for our clients and prospects, » he said.

“As an Australian company, we also want to support and promote other innovative Australian companies and Green Hat was a great fit for us. ”

“We were thrilled to be selected by TechnologyOne as a B2B partner. Customer loyalty in B2B is more complex than B2C, and it is a good art to strike the right balance between emotional and rational communication, ”he said.

Zanda Wilson is a reporter for Mumbrella. Most recently, he was assistant editor of the titles of the entertainment business The Music Network & Radio Today. His bylines have also been featured in Rolling Stone Australia, Brag Magazine, Music Feeds, The Chaser’s ‘The Shot’ and others.

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TechnologyOne, Software as a Service, ASX, ASX: TNE

World News – AU – TechnologyOne appoints Green Hat as its marketing agency
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Ref: https://mumbrella.com.au

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