Weltnachrichten – AU – iTWire – vivo enters into a global partnership with ZEISS for mobile imaging for flagship models

Not only Nokia has ZEISS as a camera employee, and vivo vividly celebrates its « strategic collaboration » with the « Co-Engineer ». with ZEISS « an imaging system for the premium smartphones from vivo ».

ZEISS. The company is “a global technology leader in the optics and optoelectronics sectors” and worked with Nokia back in the 2000s before signing another major deal in 2017 with the new home of Nokia smartphones, HMD Global.

However, ZEISS has obviously decided that the time has come to enlarge the aperture and switch to an ultra-widescreen lens to visually capture the future, and has partnered with vivo, one of them, in the field of mobile imaging « Product-driven » global technology company « from China, with vivo indicating » its core business with an emphasis on intelligent devices and intelligent services « . .

As is to be expected, the deal is described as a “long-term strategic partnership to jointly promote and develop groundbreaking innovations in mobile imaging technology”, in which the “first in vivo imaging system developed by ZEISS” is presented. The upcoming premium smartphones from vivo.

As part of the cooperation agreement, vivo and ZEISS announce that they will set up « the vivo ZEISS Imaging Lab, a joint R&D program to innovate mobile imaging technology for the vivo flagship smartphones ». .

In addition to the joint R&D program, the companies will be launching the “vivo ZEISS Master Photography” campaign to promote the imaging system developed by vivo ZEISS and to inspire users to enjoy their creativity with the vivo flagship smartphones, and undoubtedly we too. I’ll hear more about this in the not too distant future.

Spark Ni, Senior VP and CMO of vivo, said: “Through the partnership, ZEISS imaging technology will be used by consumers worldwide.

“Due to the synergy and complementarity of optical expertise and new digital technologies, vivo and ZEISS intend to make the strategic collaboration a starting point to create new opportunities for mobile imaging and to enable more creativity in order to support and healthy development of the entire industry.

Jörg Schmitz, Head of ZEISS Consumer Products, added: “The partnership between vivo and ZEISS is all about mobile imaging.

“The breadth of decades of ZEISS expertise in optical technologies and imaging will enable vivo to improve the imaging performance of its flagship smartphones. ”

The vivo X60 is expected to be the first smartphone to feature the jointly developed ZEISS and vivo optics.

Vivo reports on its extensive experience with consumer goods and explains: “Over the past 25 years, vivo has gained a deep understanding of the different needs of consumers through extensive research. With ongoing R&D and consumer innovation efforts, vivo has developed generations of mobile products that are preferred and trusted by consumers.

“In the age of smartphone photography, vivo anticipated the strong demands that global consumers place on innovation in mobile imaging. As a result, vivo regards imaging innovation as one of the most important areas to meet consumer needs in the long term. To date, vivo has set up Image-R&D centers in which more than 700 R&D employees are employed worldwide.

“vivo and ZEISS are pursuing the same goals, with a focus on premium technology and cutting-edge design. This exemplary mutual compatibility will pave the way for breakthrough innovation and provide a solid foundation that will shape this ongoing strategic global imaging partnership.

“The collaboration between vivo and ZEISS is a milestone for future mobile imaging. Both parties will work together to enable mobile imaging that focuses on complementary functions.

“On the one hand, the optical technologies and know-how from ZEISS would significantly improve the optical performance of mobile imaging and raise the mobile optical imaging of the flagship smartphones from vivo to a new level.

“On the other hand, with 380 million users worldwide, vivo has a strong understanding of consumer preferences in mobile imaging.

« Through the joint development and joint development of optical components with ZEISS in combination with the integrated imaging functions of vivo, vivo will offer consumers worldwide a more attractive, user-friendly and professional mobile photography experience », is the conclusion of vivo press release on the groundbreaking new collaboration.

As one of Australia’s best-known technology journalists and consumer technology experts, Alex has appeared in his capacity as a technology expert on all of Australia’s free-to-air and pay-TV networks on all major news and news programs in the commercial and public radio and technology, Lifestyle and Reality TV Shows. Visit Alex on Twitter here.

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Vivo, Carl Zeiss Sports Optics, LLC, mobile phone, Nokia